How many calls do trade shops miss?

Published numbers for home services range from about 14% (CallRail 2025 benchmark) to 27% (Invoca platform data). Your own phone log is the best number to use.

Is every missed call a lost job?

No. Some callers call back or leave a voicemail, and not every call would have turned into a job. This calculator only counts callers who go elsewhere, times your own close rate and average job.

How much are missed calls costing your shop?

Four numbers, about 30 seconds. No email, no sign-up. Just an honest estimate you can check yourself.

New customer calls a week

Calls from people who need work done. Leave out vendors and spam.

Calls that go unanswered

Studies of home service shops say 14% to 27%^1,2. Your phone log beats both.

Your average job

$1,500 is just an example. Put in your own.

Answered calls that turn into a job

24% is what shops with under 5 techs booked in ServiceTitan's data³. The typical shop booked 42%.

One more number (optional)

Missed callers who go to another shop

78% of people in a 2025 survey said they had given up on a business over an unanswered call⁴. Some do call back or leave a voicemail, so we only count the ones who go elsewhere.

Work that may be slipping away

about, every month

$0about, a year

0jobs a month

Fair warning. This is an estimate, not a promise. Some callers call back, some jobs you'd never have won, and if your schedule is already full, one more call isn't one more job. We round down so the number is never bigger than the math.

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How we figure it: calls a week x unanswered % x share who go to another shop x your close rate x your average job, times 52 weeks, divided by 12 for a month. Rounded down.

CallRail, 2025 benchmark report: home services missed 14% of calls (CallRail customer data). Source
Invoca: home services companies miss 27% of inbound calls (Invoca platform data). Source
ServiceTitan, call booking rates, June 2022 data from 3,000+ trade businesses: 24% for shops under 5 techs, 42% typical. Source
CallRail survey of 1,000 U.S. consumers, September 2025: 78% said they had abandoned a business after an unanswered call (self-reported). Summary

These are vendor studies, not government numbers, and they measure different groups. We don't average them, and we don't use the "80% never leave a voicemail" type numbers that have no study behind them.